Due to the atmosphere of competitive sportsmanship the Olympics had to offer, combined with the continued desire to interest younger audiences, Sega received approval from Nintendo to include Mario in the game with Sonic. The International Olympic Committee desired that Sega make the Olympics appealing to a younger audience, leading them to use Sonic the Hedgehog characters. Sega received the rights to make video games based on the 2008 Beijing Olympics. Mario and Sonic competing, from Mario & Sonic at the Olympic Games.
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